Pizza Hut's new scent

courtesy of Alan Maguire ' 16 Multi Media Design Class

courtesy of Alan Maguire ‘ 16 Multi Media Design Class

The perfect perfume is hard to come by, especially since everyone has a favorite scent. Thanks to Pizza Hut, now people can smell like a freshly baked pizza.

courtesy of Alan Maguire ‘ 16 Multi Media Design Class

The fragrance, called Eau de Pizza Hut, began as a company joke when Pizza Hut Canada’s marketing firm, Grip Ltd., published a post on Facebook about bottling the pizza chain’s scent. They asked their followers, “Do you love the smell of a box of Pizza Hut pizza being opened? We thought so. If that smell was a perfume, what would it be called?” Catherine Eagan, a freshman at Convent of the Sacred Heart, was creative and developed her own scent and title.
“It would be called ‘Pep’ and it would smell like pepperoni,” Catherine said.
Hundreds of people gave positive and enthusiastic responses. After receiving over 300 different comments about fragrance and name ideas, Pizza Hut decided to actually make a perfume.  According to PRNewser, the smell is like freshly baked pizza dough and pizza seasonings.
There are some people however, who do not have the same optimistic reaction.
“Well, just from reading that they have a fragrance sounds really gross. I don’t really know anyone that would particularly want to walk about smelling like pizza or pepperoni,” sophomore Kylinn Askew said.
This is not the first time a major food franchise has produced a perfume. Burger King also created its own fragrance  in 2008.
The Pizza Hut perfume is a limited edition fragrance available to only 100,000 people in Canada and 110 lucky winners who won a bottle through Facebook.
“The limited edition perfume was designed to commemorate Pizza Hut Canada reaching 100,000 Facebook fans,” Pizza Hut Canada said in a press release.
The release goes on to ask, “Will we be seeing Pizza Hut perfume in department stores any time soon? Only time will tell.”
This perfume was not intended for a wide commercial or retail selling. Rather it was created in a small, beginning amount. However, if the perfume does receive a lot of good feedback then it is possible the perfume could be distributed to larger stores.
 
– Mary Grace Henry, Staff Writer