“Humans of Sacred Heart” – Georgia Ferguson ’20

What is your part in preparing for the Film Festival?

“My role is the Marketing Chair of the Film Festival.  I help coordinate social media posts, draft press plans, and make most of the graphics you see for the Film Festival including the posters, invitations, and programs.”

How have the preparations for the Film Festival changed from when it was in-person to now that it is virtual?

“We had already started planning the virtual Film Festival before school got out as a backup plan so it was great to already have a blueprint of what we wanted it to look like.  Since we have not been able to meet at school we have had many more Zoom meetings to discuss the event and all of the important details that need to be worked out.  It is much more difficult when we are all having to work remotely but we have a great team of students and faculty to make sure everything is running smoothly.  We have had to think of many more ways to get people involved and that’s the beauty of going virtual because many more people can tune in and join the excitement.”

How have you been using the Film Festival Instagram account as an online platform to reach your audience with the Film Festival being virtual?

“Social media is vital in raising awareness about the virtual Film Festival.  The Instagram account has been very useful in releasing sneak peeks of the films, hosts, and other news about giveaways and prizes to win.  Adding on, the account allows everyone worldwide to feel like they are a part of such a special and fun event which is great during this time of isolation and anxiety.”

The King Street Chronicle thanks senior Georgia Ferguson ’20 for her contributions to “Humans of Sacred Heart.”