“Humans of Sacred Heart” – Amelia Heissan ’22

Why did you choose to start your business?

“I chose to start Boredom Beads last spring during quarantine.  I was watching the news every night with my mom and hearing about all the people who were losing their jobs, in addition to those suffering from the virus, made me realize that I wanted to find a way to make use of my time in quarantine and help others.  My mother has been involved in an organization called Pink Aid for years now and I am amazed by the work they do to provide financial support to those fighting breast cancer and funding local programs in Connecticut and New York.  These programs support women fighting breast cancer from covering screenings to paying non-medical expenses such as household bills.  I wanted to start my business to not only make fun and bright jewelry for the dark and uncertain times but to also hopefully bring some relief and happiness to those fighting cancer through the work Pink Aid does.”

What are some of the challenges you faced?

“One of the challenges I faced was trying to grow and promote a business under the restraints of COVID-19. However, I had so much support from the staff at Pink Aid, along with my family and friends that minor challenges really felt like nothing.”

How has your business helped the community?  

“My business has helped the community by increasing awareness of breast cancer and also spreading Pink Aid’s message.  The proceeds of my sales go directly to Pink Aid and then directly to women fighting breast cancer.  I have sold to ten different states and I am hoping to expand in the future and continue to promote Pink Aids mission and raise money.  While buying a 10 dollar bracelet may not seem like a big deal, the money raised by Boredom Beads and by Pink Aid, allows breast cancer patients to not worry about paying rent this month or buying groceries from their family, and rather focus on fighting and beating cancer.”

The King Street Chronicle thanks junior Amelia Heissan ’22 for her contributions to “Humans of the Sacred Heart.”